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Managerial Economics and Financial Analysis pdf Notes – MEFA pdf Notes

Managerial Economics and Financial Analysis pdf Notes

Managerial Economics and Financial Analysis pdf Notes – MEFA Notes – MEFA pdf Notes

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Unit I

  • Introduction to Managerial Economics: Definition, Nature and Scope of Managerial Economics–Demand Analysis: Demand Determinants, Law of Demand and its exceptions.

Unit II

  • Elasticity of Demand: Definition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting,
  • Factors governing demand forecasting, methods of demand forecasting (survey methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgmental approach to demand forecasting)

Unit III

  • Theory of Production and Cost Analysis: Production Function – Isoquants and Isocosts, MRTS, Least Cost Combination of Inputs, Cobb-Douglas Production function, Laws of Returns, Internal and External Economies of Scale.
  • Cost Analysis: Cost concepts, Opportunity cost, Fixed vs. Variable costs, Explicit costs Vs. Implicit costs, Out of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-Determination of Break-Even Point (simple problems)-
  • Managerial Significance and limitations of BEA.

Unit IV

  • Introduction to Markets & Pricing Policies: Market structures: Types of competition, Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case of Perfect Competition and Monopoly.
  • Objectives and Policies of Pricing- Methods of Pricing: Cost Plus Pricing, Marginal Cost Pricing, Sealed Bid Pricing, Going Rate Pricing, Limit Pricing, Market Skimming Pricing, Penetration Pricing, Two-Part Pricing,
  • Block Pricing, Bundling Pricing, Peak Load Pricing, Cross Subsidization.

Unit V

  • Business & New Economic Environment: Characteristic features of Business, Features and evaluation of Sole Proprietorship,
  • Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post-liberalization scenario.

Unit VI

  • Capital and Capital Budgeting: Capital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements, Methods and sources of raising finance.
  • Nature and scope of capital budgeting, features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple problems)

Unit VII

  • Introduction to Financial Accounting: Double-Entry Book Keeping, Journal, Ledger, Trial Balance- Final Accounts (Trading Account, Profit and Loss Account and Balance Sheet with simple adjustments).


  • Financial Analysis through ratios: Computation, Analysis and Interpretation of Liquidity Ratios (Current Ratio and quick ratio),
  • Activity Ratios (Inventory turnover ratio and Debtor Turnover ratio), Capital structure Ratios (Debt- Equity ratio, Interest Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net Profit ratio, Operating Ratio, P/E Ratio and EPS).

TEXT BOOKS: Managerial Economics and Financial Analysis Notes – MEFA Notes – MEFA Pdf notes

  1. Aryasri: Managerial Economics and Financial Analysis, 2/e, TMH, 2009.
  2. Varshney & Maheswari: Managerial Economics, Sultan Chand, 2009.

REFERENCES: Managerial Economics and Financial Analysis Notes – MEFA Notes – MEFA Pdf notes

  1. Ambrish Gupta, Financial Accounting for Management, Pearson Education, New Delhi.
  2. H. Craig Peterson & W. Cris Lewis, Managerial Economics, PHI, 4th Ed.
  3. Suma Damodaran, Managerial Economics, Oxford University Press.
  4. Lipsey & Chrystel, Economics, Oxford University Press.
  5. S. A. Siddiqui & A. S. Siddiqui, Managerial Economics & Financial Analysis, New age International Space Publications.
  6. Domnick Salvatore: Managerial Economics In a Global Economy, 4th Edition, Thomson.
  7. Narayanaswamy: Financial Accounting—A Managerial Perspective, PHI.
  8. Raghunatha Reddy & Narasimhachary: Managerial Economics& Financial Analysis, Scitech.
  9. S.N.Maheswari & S.K. Maheswari, Financial Accounting, Vikas.
  10. Truet and Truet: Managerial Economics:Analysis, Problems and Cases, Wiley.
  11. Dwivedi:Managerial Economics, 6th Ed., Vikas.


To explain the basic principles of managerial economics, accounting and current business environment underlying business decision making.

Note :- These notes are according to the r09 Syllabus book of JNTUH.In R13 ,8-units of R09 syllabus are combined into 5-units in r13 syllabus.Click here to check all the JNTU Syllabus books 

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